by Wayne Friedman
The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen … Read the whole story
by Wayne Friedman
Looking to make marketers' OTT ad deals more complementary with their linear TV schedules, Roku is offering an "incremental reach guarantee" and intends to … Read the whole story
by Tanya Gazdik
PETA bought stock in Lamar in March in order to attend its shareholder's meeting. Read the whole story
by Joe Mandese
Ayesha Ahmad has been named Chief Marketing Officer of New York Public Radio, the parent company of radio stations WNYC, WQXR, the Gothamist, WNYC … Read the whole story
by Joe Mandese
Do It Outdoors is offering the guarantee on integrated ad campaigns using ads delivered to mobile devices within 200 meters of a mobile billboard. Read the whole story

COMMENTARY
by Charlene Weisler, Op-Ed Contributor
How permanent or landscape-altering are these shifts? Mike Cooper, global president and CEO for Rapport, offers some insights. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
The suits at WarnerMedia might beg to differ, but the standout star of their new streaming service, HBO Max, is Bugs Bunny. Read the whole story
by Joe Mandese
Work from agencies including McCann, AKQA, RPA, Publicis, Mother, Wieden + Kennedy, Cheil Worldwide and BOND have contributed line artwork for a special, free, … Read the whole story
by Steve Ellwanger
The ads on digital and social platforms contain a call to action to support the Restaurant Workers' Community Foundation. Read the whole story
by Steve McClellan
The U.S. was bright spot with 2.2% organic growth driven in part by continuing high demand for Merkle-related services. Read the whole story

COMMENTARY
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Social-media companies like Facebook and Twitter weren't originally set up to check the factual accuracy of what they published, unlike journalism organizations. Read the whole story
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by Richard Whitman, Columnist
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals. Read the whole story
by Wendy Davis
Siding with Fox News, a judge in Washington state has thrown out a lawsuit accusing the cable channel of violating a consumer protection law … Read the whole story
by Wendy Davis
A federal appellate court has refused to revive claims that Google, Twitter, Facebook and Apple unlawfully conspired to suppress conservative views. Read the whole story
by Laurie Sullivan
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar … Read the whole story
by Wayne Friedman
HBO Max tripled its marketing spend for the week of May 10 vs. the previous week in preparation for its launch today. Average spend … Read the whole story

COMMENTARY
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We're used to seeing banner ads around sports arenas. Riot Games and League of Legends are replicating that model in-game -- the first time … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
We've seen lots of examples of people coming together to light beacons of hope, but last week one of those examples really resonated with … Read the whole story