by Joe Mandese
The data, from a survey of ad execs conducted by Advertiser Perceptions, shows that June through October are the biggest rebound months, suggesting the … Read the whole story
by Wayne Friedman
Comcast said it would give ad time and cash to fight injustice and inequality. Viamedia said it would also offer free ad time to … Read the whole story
COMMENTARY
by Joe Mandese
The President's reelection campaign teased its newest spot with an email subject line guaranteed to generate opens and views: "Watch this new ad before … Read the whole story
by Joe Mandese
A majority of American adults feel Twitter has done the right thing by adding warning labels and fact-checking questionable tweets, according to a national … Read the whole story
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by Ray Schultz
The fund-raising email says help is needed to fight the "Liberal Mob." It offers a Trump campaign hat. Read the whole story
by Wayne Friedman
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and … Read the whole story
by Joe Mandese
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If more theatrical movies shift to premium streamers from in-theater showing, it could change (or stunt) almost everything: profitability, marketing and consumer usage. Read the whole story
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by Richard Whitman, Columnist
The anniversary of that momentous day 76 years ago was Saturday. And it provides a great lesson in leadership as the folks at the … Read the whole story
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by Thom Forbes
Dunkin, which has about 90% of its restaurants open, said the new jobs include front-of-counter to managerial roles. Read the whole story