In what may well be the first publicly stated principles by a major holding company's media services unit governing the tradeoff between brand safety … Read the whole story

After months of social distancing restrictions, followed by some recent relaxation, Americans appear to be bracing for a new round of quarantines. That's the … Read the whole story

The Interpublic CEO made the comment during a MediaVillage webinar held on Thursday. Read the whole story

MDC Partners said today that its board of directors has formed a special committee of independent directors to review a proposal made by Stagwell … Read the whole story

Local radio in the U.S. will grow to $12.8 billion this year, down from $14.1 billion in 2019, BIA Advisory Services says in a … Read the whole story

Brand trust now ranks second only to price as the most important factors determining whether consumers buy a new brand or remain loyal to … Read the whole story

Verizon is among several big companies whose ads are shown positioned next to hate or conspiracy content on Facebook, in a post by the … Read the whole story

ESPN's Michael Jordan documentary "The Last Dance" could be in position to become TV's biggest hit this summer. Read the whole story

A new study from Cannes Lions and the Geena Davis Institute finds that the representation of people of color in 2019 advertisements declined to … Read the whole story

YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, … Read the whole story