January 25, 2023
Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for … Read the whole story
The report, based on research conducted last year found that over the previous two years content marketing budgets were up 73% on average. Read the whole story
COMMENTARYThe title of a new ABC sitcom provides a great example of how addle-brained the mind can become when fielding all of the messaging … Read the whole story
Scripps says that figure is a "return of more than double Scripps' investment in podcasting over the last five years," and represents 4.5 times … Read the whole story
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. Read the whole story
- COMMENTARY
But don't forget about mobile video viewing. Many believe it hasn't reached the pinnacle of serving modern digital media consumers. Read the whole story
People want an easy online/mobile experience, and fast, free shipping, Avionos reports. Read the whole story
The DNC, RNC and financial giant Wells Fargo have instructed personnel to stay off TikTok. Read the whole story
Traditional and new pay TV companies have seen average ad revenues per user tick up slightly through first-half 2020 with the hope that future … Read the whole story
