by Karlene Lukovitz
Streaming's share was just 19% in Q4 2019. Though seeing some erosion from Disney+ and other competitors, Netflix still commands a 34% share. Read the whole story
by Wendy Davis
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association … Read the whole story
by Melynda Fuller
The 'Daily News' will close its newsroom at 4 New York Plaza in Lower Manhattan with no plans for a future physical office. Read the whole story
by Joe Mandese
Despite being a banner year in terms of political ad spending, the U.S. local advertising marketplace will contract 6% this year, according to a … Read the whole story
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by Laurie Sullivan
Jellyfish, a global boutique agency, announced Wednesday that it's now implementing Google Custom Bidding to optimize programmatic media buys to give marketers more control … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Some people get canceled for the things they say or do, while others do not. Read the whole story
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by Richard Whitman, Columnist
WPP has signed up with InVision, an end-to-end design and development platform that enables agencies and clients to collaborate virtually to develop digital content, … Read the whole story
by Joe Mandese
The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by … Read the whole story
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by Wendy Davis
Danielle Meah will lead TAG's "threat exchange" initiative, which aims to allow members to share real-time information about malware and other security threats affecting … Read the whole story
COMMENTARY
by
One of the more miserable side effects of the loss of local newspapers is the rush to fill the void with partisan websites that … Read the whole story