January 25, 2023
Horowitz Finds Advertising In Multicultural Media Has A Strong Influence On Brand Selection
- by Joe Mandese @mp_joemandese, August 12, 2020
The ad industry often debates whether it is better to reach multicultural audiences in mainstream or multicultural media, but a a new study by Horowitz finds significant percentages of Black (44%), Hispanic (42%) and Asian (30%) American adults say they are more likely to choose brands they see supporting ethnic …
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