by Joe Mandese
U.S. ad spending is now expected to decline 8% vs. 2019, according to a survey of "buy-side" executives at advertisers and agencies surveyed by … Read the whole story
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by Richard Whitman, Columnist
Mediahub's New York office will lead the account. The Incumbent was Red Tettemer O'Connell + Partners which will continue as creative agency lead for … Read the whole story
by Joe Mandese
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment … Read the whole story
by Laurie Sullivan
Negotiations for the sale of TikTok's U.S. business have been blocked, and the application's core algorithm seems to be the challenge. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The clock is ticking on the sale of U.S. operations for TikTok, and everyone seems to be in the mix. Read the whole story
COMMENTARY
by Joe Mandese
Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution for other forms of … Read the whole story
COMMENTARY
by Sheila Colclasure, Op-Ed Contributor
Data should be used to make peoples' lives better, not simply to push messages -- to enhance people's lives, not make them more complicated. Read the whole story
by Wayne Friedman
AT&T is exploring the idea of a sale of its advanced ad business Xandr, according to a report -- just days after another story … Read the whole story
by Wendy Davis
"The President seeks to embroil the FCC in a political effort to coerce social media companies into moderating user-generated content only as the President … Read the whole story
by Wayne Friedman
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-April, according to Standard Media Index's Accu-TV. Fox News Channel posted the best … Read the whole story
COMMENTARY
by Dick Wechsler, Op-Ed Contributor
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. Read the whole story
by Tanya Gazdik
In August, 8.9% of automaker ad impressions came during NBA games, while NHL games had 4% and MLB games had 1.9%, per iSpot.tv. Read the whole story
by Steve McClellan
The company bested five other competitors to win the client's consolidated business for 29 countries across Europe, The Middle East and Africa. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reality TV/competition shows, game shows and talk shows. Read the whole story
by Tanya Gazdik
"Viewers will still enjoy relatable situations off the field regardless of what the NFL season looks like this year," says Progressive CMO Jeff Charney. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Reviewing a TV show with the three-letter word "Wow" is not the most sophisticated way to go about writing a review, but there it … Read the whole story