Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent media and marketing agency has had … Read the whole story

It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies. Read the whole story

Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with … Read the whole story

The majority (59%) of ad industry professionals plan to vote by mail in the 2020 presidential election, a higher percentage than any other industry … Read the whole story

The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its … Read the whole story

Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by … Read the whole story

The White House has nominated telecom lawyer Nathan Simington, who reportedly assisted President Trump in his effort to crack down on social media companies, … Read the whole story

The campaign is designed to address concerns of voters aged 18-30 by highlighting issues of jobs, security and justice. Read the whole story