January 25, 2023
Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly … Read the whole story
Despite a deal confirmed earlier this week for Oracle to serve as its "trusted technology partner," TikTok and another popular Chinese app, WeChat, will … Read the whole story
Waller, who previously served at MDC Partners, Mediabrands and UM, will oversee True Media's U.S. offices, located in St. Louis, Kansas City, Columbia, Missouri … Read the whole story
- COMMENTARY
You may think you'e fine, until you see an article quoting shrinks essentially saying, "Doesn't matter, you are in deeper than you know -- … Read the whole story
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of more sports competition due to scheduling … Read the whole story
Horizon Next, the performance marketing division of Horizon Media, has been awarded TV media AOR duties for Jenny Craig, a major competitor in the … Read the whole story
"I like to look at it as an indication that the creative resonated with consumers and with the industry," says FCA CMO Olivier Francois. Read the whole story
- COMMENTARY
How do you convince cable TV networks to let a competitor's ad platform unit -- sister company to Turner cable networks -- sell its … Read the whole story
- COMMENTARY
A virtual program can work just as well -- and sometimes, better -- for all concerned. Read the whole story
