Tom Ilube, founder and CEO of Crossword Cybersecurity Plc, has been named an independent non-executive director of the holding company's board. Read the whole story
The new account will be managed by the New York office of Horizon Next. Estimated annual media spending on the assignment is $75 million, … Read the whole story
COMMENTARYJust weeks before the U.S. presidential election, confusion and uncertainty is the theme for all things American, including the ad industry. "A diagnosis of … Read the whole story
On the heels of recent news that apex TV advertiser Procter & Gamble no longer considers the upfront vital, Advertiser Perceptions released findings of … Read the whole story
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The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs. Read the whole story
COMMENTARYA new drama series about out-of-control artificial intelligence software can take its place among the best of these kinds of TV shows. Read the whole story
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They dispute previous DOJ conclusions that broadcast TV is a dominant form of content -- and that other media just "complements, not substitutes, broadcast … Read the whole story
The Supreme Court agreed on Friday to hear an appeal by the FCC over its attempt to loosen restrictions on broadcasters' ability to own … Read the whole story
Citing security concerns, the Trump administration is asking a federal appellate court to lift an injunction that prohibits the government from enforcing a ban … Read the whole story
The campaign, created by FCB/New York and FCB/RED, won the top prize for marketing effectiveness for an effort that relied on geofencing to redirect … Read the whole story
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However well-intended Google is in paying publishers for their content, they need to be wary - and develop strategies to reach digital audiences directly. Read the whole story
