"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and … Read the whole story
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing … Read the whole story
The economic fallout of COVID-19 is now projected to have a pronounced deflationary effect on ad costs for most major media and in most … Read the whole story
Christina Radigan is tasked with increasing engagement and membership on the national and local levels. Her remit also includes developing initiatives that advance industry … Read the whole story
Factors like age, seniority and whether you work in-house or at an agency all seem to play a role in how work and careers … Read the whole story
Adding a shopping function to Reels will give it a leg up against TikTok, which is testing the ability for its creators to sell … Read the whole story
This show represents the second time that the DC comic book series has been made into a TV series. Read the whole story
In a move blasted by open internet advocates, FCC Chairman Ajit Pai has circulated an order affirming the agency's 2017 decision to revoke the … Read the whole story
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display … Read the whole story