Wall Street analysts have turned extra bullish on digital media, especially social and CTV and streaming services, according to reports from equity research firms … Read the whole story
A new book posits that digital advertising is a bubble that could burst as soon as marketers figure out their ROI is terrible. Read the whole story
The win is the latest in a string of new business victories for the agency, the data-driven and performance-focused arm of Horizon Media. Read the whole story
The methodology will be introduced at the IPA's Effworks Global conference on Oct.15, using data from previous IPA Effectiveness Awards winners. Read the whole story
TV's evident jitters about our contemporary world are not unfounded, since many of us are feeling jittery today. Read the whole story
Nearly 58 million people watched the vice presidential debate between Mike Pence and Kamala Harris in Salt Lake City Wednesday night, an increase of … Read the whole story
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will be responsible for its live, linear TV networks including TNT, TBS, CNN and … Read the whole story
We need more moments when an investigation -- or dogged determination -- transforms the public's knowledge of something profoundly important. Read the whole story
Four in five Americans are either very (48%) or somewhat (33%) concerned that misinformation on social media will sway the outcome of the 2020 … Read the whole story
The Biden For President campaign continues to outspend the Donald J. Trump campaign in national and regional TV spending over the last two weeks. … Read the whole story
Over the past couple of days, a conservative anti-Trump group has unleashed a barrage of ads landing squarely where it hurts Trump the most … Read the whole story
Do you wonder why auditors and verification services are reporting so much digital ad fraud in CTV these days? Read the whole story
"We plan to temporarily stop running all social issue, electoral or political ads in the US after the polls close on November 3, to … Read the whole story
According to a new Hearst survey, one in four Americans are into eating less meat, and 40% of respondents have tried plant-based products. Read the whole story
In part because rival tech platforms have significantly limited or banned political ads to help protect the integrity of the Presidential election, Facebook pulled … Read the whole story