Describing its sentiment for the major agency holding company stocks it follows as going from "cautiously optimistic" to "apathetic," a major Wall Street equity … Read the whole story
Jim Santa Barbara has spent the last two decades building media analytics programs for blue chip companies like PepsiCo, Procter & Gamble and J&J. Read the whole story
Havas is launching what it claims is the ad industry's first dedicated "customer experience" network -- "Havas CX" -- which combines 1,200 people from … Read the whole story
The Old World of intrusion-based marketing is effectively dead, and a new one based on trust, transparency and how a brand benefits a consumer's … Read the whole story
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Publicis Groupe's "Power of One" as its media agency across eight major European … Read the whole story
A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the … Read the whole story
Programmatic OOH is a relatively new revenue for digital OOH. New research finds this category is poised to form a crucial part of U.S. … Read the whole story
Louis Jones, a veteran of ad agencies and the 4As, began a six-month stint at the Brand Safety Institute this week. Read the whole story
Nearly $500 million in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020, according to the … Read the whole story
As I give in to the siren call of Bezos and Co., I wonder what forces I might be unleashing. Read the whole story