By a margin of nearly two-to-one, ad executives -- both advertisers and ad agency media buyers -- believe Joe Biden will win the 2020 … Read the whole story
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV … Read the whole story
MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story
An analysis of the most active users on Twitter -- the top 10% who account for 92% of all tweets -- shows a pronounced … Read the whole story
Slightly more than half of ad execs say they have modified their normal advertising and media-buying plans this fall due to the presence of … Read the whole story
Disney+ has a winner with "Meet the Chimps," a reality show about chimpanzees living out their lives at a sprawling chimp sanctuary in Louisiana. Read the whole story
Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon. Read the whole story
Both departures are a significant blow to the agency, with Home Depot's budget $444 million and Motel 6's $15 million. Read the whole story
The Richards Group has been in business for 44 years. The founder may have just killed it by uttering racist remarks at a recent … Read the whole story
The move, prompted by shifts in consumer behavior and privacy-driven changes, will help advertisers achieve better return on investments from marketing and understand the … Read the whole story
President Trump blasted Facebook and Twitter for taking steps to prevent people from spreading a controversial "New York Post" story about Democratic candidate Joe … Read the whole story
The 2.4% organic drop in the U.S. during the quarter was better than analyst forecasts of a 7% decline. The U.S. now represents 60% … Read the whole story
Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising … Read the whole story