January 25, 2023
Thursday, October 22, 2020
The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief … Read the whole story
Dentsu, which last month announced it had achieved a several years' goal of having its office powered by 100% renewable energy, has set a … Read the whole story
A big factor driving digital's increasing share of overall ad budgets is the acceleration of "digital retail advertising," which a new study from Advertiser … Read the whole story
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for … Read the whole story
The now-defunct short-form video streaming service spent heavily through September -- including a Super Bowl ad- -- and was still running a diminished schedule … Read the whole story
- COMMENTARY
Without the fairness doctrine (abolished in 1987) in place, far left and far right points of view run rampant and clog the airwaves with … Read the whole story
Most recently, Tim Castree was the digital director for Mike Bloomberg's 2020 presidential campaign, and he serves as a senior advisor to Hawkfish, the … Read the whole story
COMMENTARYThose who tune in hoping to see an analysis of American selfie culture will instead get a documentary about the state of the United … Read the whole story
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. Read the whole story
The audience ratings are designed to facilitate advertising investment decisions across social and traditional media -- especially TV -- by providing standardized metrics for … Read the whole story
