January 25, 2023
Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going in and coming out of the 2020 recession, according to a MediaPost analysis … Read the whole story
As painful as the attacks and the boycott were, they put heat under Facebook to accelerate steps to clean up its act, said Everson. Read the whole story
Nielsen says local TV news continues to have the biggest average weekly "reach" for all demographics, at 54% of persons 18 years and up, … Read the whole story
As part of a wide-ranging keynote about data, insights and human beings, Shell Brands CEO Dean Aragon drew an analogy between some CMOs and … Read the whole story
- COMMENTARY
Let me explain a few things about "the media" that every other administration learns in the first 10 minutes of their term. Read the whole story
More than half of American adults now stream ad-supported content, including those who subscriber to both audio and video premium streaming services. That's the … Read the whole story
COMMENTARY"Customer loyalty" -- defined as doing business in a way that provides a positive customer experience before and after the sale in order to … Read the whole story
Participating publishers use the fully auditable GPS supply marketplace to reserve premium inventory for media buyers' clients, and commit to reduced fees and transparency … Read the whole story
- COMMENTARY
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. Read the whole story
It's a "problem" most media outlets would love to have: As the U.S. election approaches, YouTube ad inventory in key states and races is … Read the whole story
- COMMENTARY
When Ajit Pai took over as FCC chairman, he promised to "fire up the weed whacker" and dismantle the previous administration's regulations. But his … Read the whole story
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends … Read the whole story
Valimail reports that there is massive vulnerability at every level of the election system, as the FBI reports that Iran and Russia have access … Read the whole story
