Further, Facebook expects its Q4 ad revenue growth rate to exceed Q3's. Read the whole story

A startling insight from Ipsos suggests many Americans won't accept the outcome of next week's election because they come from another planet: Fox News. Read the whole story

IPG Mediabrands performance marketing agency Reprise this morning unveiled a new ecommerce specialist unit. The aptly named Reprise Commerce, combines Reprise's traditional ecommerce media … Read the whole story

Using a novel technique known as "intuitive research" capable of understanding what people feel vs. what they think of a brand -- or in … Read the whole story

With the COVID-19 pandemic remaining the No. 1 issue influencing American voters, Democratic challenger Joe Biden continues to lead the incumbent heading into next … Read the whole story

NBCU has completed its upfront, with "strong volume commitments and higher pricing." Read the whole story

Following what could be the most uncertain and protracted network upfront ad sales season, Media Dynamics has released official estimates for the 2020-21 season, … Read the whole story

With the exception of Fox News Channel, ad sales for major cable news networks plummeted. And while overall cable news network ad revenues rose, … Read the whole story

In the brave new world of subscription streaming, some shows make it and some shows do not. Read the whole story

Berlin SEM President Patrick Berlinquette ran ads to test the spread of misinformation in July and October. The loophole still exists now, with less … Read the whole story

The organic net revenue decline was 7.6%, an improvement over the second quarter as the pandemic continues to take a toll on industry performance. … Read the whole story

As with other holding companies reporting results for the quarter the pandemic continues to take a toll on financial results. The revenue decline was … Read the whole story