While video entertainment ad spending will fall 0.2% this year in the 10 key markets analyzed in Zenith's report, it will perform significantly better … Read the whole story
Based on all of your great feedback, we have decided to make an endorsement -- sort of. Read the whole story
YouTube TV is now the second-largest vMVPD next to Hulu. Google and overall Alphabet ad revenue rebounded from a dip in Q2. Read the whole story
As part of the deal, Nielsen will give Nielsen Global Connect a license to brand its products and services with the Nielsen name and … Read the whole story
As well intentioned as the deprecation of third-party cookies may be, the effect ultimately may be meaningless, as advertisers, agencies and a wide range … Read the whole story
To COVID or not to COVID? That is the question for our network TV shows. Read the whole story
Total political ad spending -- TV, radio, and digital -- is now at a massive $8.15 billion, with the Democratic candidates and party commanding … Read the whole story
Is including messages of support for Black Lives Matter, or references to the pandemic, beneficial for advertisers? Read the whole story
Many local papers sell ad space to retailers, car dealerships, restaurants and entertainment venues that were forced to shut down or curtail their operations … Read the whole story
The U.S. portion of the account will be led out of FCB/SIX New York, while FCB/SIX Toronto will lead the Canadian business. Read the whole story
Siding with TikTok content creators, a federal judge has prohibited the government from enforcing an executive order that would have effectively shut down the … Read the whole story