Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecast, bringing the current agency holding company consensus to a decline of 2.9% … Read the whole story
With podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. Read the whole story
GroupM dramatically improved the outlook for the U.S. ad economy in 2020, and revised its 2021 outlook from negative to a positive gain in … Read the whole story
A TV reviewer's responsibility is to see a show through to the end, no matter how excruciating the experience might be. But not this … Read the whole story
Together, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc … Read the whole story
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform … Read the whole story
ViacomCBS is using its AVOD service to target new prospects for the premium SVOD by offering carefully selected series episodes, bracketed by pre- and … Read the whole story
FLM Harvest, based in Minneapolis, provides strategy and marketing to clients in the agriculture, food and rural lifestyle markets. Elevent, is a Montreal-based sponsorship … Read the whole story
Traditional sports TV/media platforms need to ramp up efforts -- especially as young viewers seek new sports-related content, such as esports. Read the whole story
There seems to be a little more ignorance in the world, a little less compassion, a little more bullying and a lot less courtesy. Read the whole story
Facebook's new independent "oversight board," which is tasked with evaluating the company's content moderation decisions, has selected its first six cases for review. Read the whole story
On Thanksgiving, President Trump not only repeated his call to repeal Section 230 of the Communications Decency Act, but made the ludicrous claim that … Read the whole story
Patch Labs gives journalists the tools to set up their own website and email newsletter to cover local news. Read the whole story