by Wayne Friedman
New AVODs (ad-supported streamers) may offer a new place for networks to make up the fall deficits in viewership. Read the whole story
by Joe Mandese
IPG Mediabrands this morning unveiled a new unit focused on the intersection of "Madison & Vine." The new unit, dubbed Traverse32, is described as … Read the whole story
by Joe Mandese
GroupM's Wavemaker unit has been named the media agency-of-record for Perfetti Van Melle, marketer of Mentos and other candy, mint and chewing gum brands. Read the whole story
by Wendy Davis
Google "has methodically undertaken actions to entrench and reinforce its general search services and search-related advertising monopolies by stifling competition," nearly 40 attorneys general … Read the whole story
COMMENTARY
by Joe Mandese
I'm pretty sure that when historians look back on this period they will remember it as the epic time in the war on truth. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"American Idol" judge Katy Perry was No. 1 in social engagement among prime-time series talent. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In the unusually public battle, the company that let Cambridge Analytica harvest 87 million users' data is running newspaper ads headlined "Apple vs. the … Read the whole story
COMMENTARY
by
Ten state attorneys general on Wednesday sued Google in U.S. District Court in Texas, accusing the company of overcharging publishers and abusing its power … Read the whole story
by Karlene Lukovitz
This marks the first time that a third-party solution has secured MRC accreditation for integrated viewable impressions measurement on a large digital platform. Read the whole story
by Laurie Sullivan
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry's failure to invest in education and diversity. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Theatrical advertising sales expertise needs to shift to new home-based TV and movie streamers. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The recently unveiled Nielsen One cross-channel video measurement initiative should be able to do the same for CTV. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The World Federation of Advertisers predicts ad fraud could cost advertisers $50 billion by 2025. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
A brand is not a logo. A brand is a set of mental shortcuts that let you know what to expect. Read the whole story
by Larissa Faw
The "Thank You" messaging appeared in the New York, Los Angeles, San Francisco, and Seattle markets using contextually relevant placements. The work was additionally … Read the whole story
by Karlene Lukovitz
The acquisition, set to close in January, will expand FreeWheel's programmatic capabilities across all forms of television and video, including connected TV and set-top … Read the whole story