by Joe Mandese
GroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's global media AOR. The assignment, effective Feb. 1, includes media-buying and planning for … Read the whole story
by Steve McClellan
Stagwell formerly proposed the merger in June and late last night the company said it expected the deal to be completed in the first … Read the whole story
COMMENTARY
by Joe Mandese
If a modern day Dante were to write a "Marketing Inferno," a special circle should be reserved for Facebook. It should go to 11 … Read the whole story
by Wayne Friedman
Democratic contender Jon Ossoff has spent the most at $94.2 million, with fellow Democratic contender Raphael Warnock at $64.7 million. Incumbent Republican contenders' spending … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The first network sitcom of the new year represents the second show to appear this season with a former star of "The Big Bang … Read the whole story
by Wendy Davis
Genius Media Group -- which unsuccessfully sued Google for allegedly scraping lyrics -- along with other publishers have brought a new antitrust lawsuit against … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Reports suggest CBS has yet to totally book all its ad inventory in the game -- now with seven weeks to go. Read the whole story
COMMENTARY
by Karlene Lukovitz
Agree or disagree, that's essentially the bottom-line takeaway from most of these ad-tech suppliers, publishers, platforms and other industry players - who, admittedly, have … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The most outspoken character on "Last Man Standing" has always been Tim Allen's character, Mike Baxter, a marketing executive. Read the whole story
by Richard Whitman, Columnist
Known for her spunk, wit and can-do attitude, Ginny Bahr joined J. Walter Thompson's New York office in 195. (That's 69 years ago for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The number of video-game players has grown five times over the last two decades to 2.7 billion -- and interest may take focus away … Read the whole story
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by Richard Whitman, Columnist
The study, from Magna, IPG Media Lab and Snap, attributes the improvement to the burgeoning supply of better quality short-form content. Also, agencies and … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv. Read the whole story
by Karlene Lukovitz
Incoming CEO Wade Davis -- a former Roku board member --reportedly feels existing streamer Univision Now hasn't been sufficiently promoted, and wants to offer … Read the whole story