In his first public statements since permanently removing @realDonaldTrump from Twitter, CEO Jack Dorsey expressed some ambivalence, implied some ambiguous but big changes for … Read the whole story
The hypothetical price tag: $2,196,506. Read the whole story
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which … Read the whole story
COMMENTARYChanging an actor or actress in mid-series in a prominent role is a time-honored tradition in network television. Read the whole story
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand … Read the whole story
Tracy YoungLincoln has been named Chief Client Officer of Kinesso, the marketing intelligence company formed by IPG following its acquisition of Big Data company … Read the whole story
One major hurdle is finding a standard measure of viewability, and in turn, the measurability of conversion -- clicks and other interactions. Read the whole story
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The predicted slump in Twitter's business is analogous to the idea that media outlets will lose their "cash cow" when Trump's presidency isn't the … Read the whole story
Snapchat, which cut the Trump account's visibility back in June because of its inflammatory content, said Trump had violated its user terms dozens of … Read the whole story
Google will suspend political ads along with any reference to "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday. The ban will run … Read the whole story
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Like many other events in the past year, the Cannes Lions 2020 festival was converted to a virtual event. The awards portion was postponed. … Read the whole story
