by Joe Mandese
A number of recent trends in media-buying including the ascendance of procurement and shifts to machine-based programmatic buying may have appeared to have shifted … Read the whole story
by Larissa Faw
The Canvas CEO says the agency will refocus its data analytics in a way that will integrate data science with behavioral science more holistically … Read the whole story
by Joe Mandese
The Mobile Marketing Association, which has gradually transformed its board to be predominantly composed of CMOs vs. mobile media suppliers, this morning unveiled a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Fox's new "Cherries Wild" sounds an awful lot like "The Joker's Wild," a show that first came to TV in 1972. Read the whole story
by Joe Mandese
Facebook today released findings of its Community Standards Enforcement Report showing marked improvements in the prevalence of objectionable content on both Facebook and Instagram … Read the whole story
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by Wayne Friedman
TVB prefers that the measurement company focuses on getting accreditation for meter markets to improve core accuracy of local metrics. Read the whole story
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by Wendy Davis
The White House says in new court papers it's evaluating whether the attempted ban was justified. Read the whole story
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by Wendy Davis
Oklahoma lawmakers have advanced a broad privacy bill that would require companies to obtain consumers' explicit consent before using their data for a variety … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Does running stimulate your best and brightest ideas? I'd say a big "no." Read the whole story
by Wayne Friedman
Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains. Read the whole story
COMMENTARY
by Karlene Lukovitz
Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games. Read the whole story
by Karlene Lukovitz
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, but internal documents show 11.3 million households regularly watch the service, reports The … Read the whole story
by Laurie Sullivan
Apple continues to make changes to its services in iOS 14.5 beta -- in what seems like an effort to move away from a … Read the whole story
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by Wendy Davis
At the request of the Biden administration, the 9th Circuit Court of Appeals on Thursday agreed to hold off on deciding a battle over … Read the whole story
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by Ray Schultz
The porn king won SCOTUS victory in libel case filed by Rev. Jerry Falwell. Read the whole story