The Mobile Marketing Association (MMA), which in recent
years gradually transformed its board to be predominantly composed of CMOs (vs. mobile media suppliers), this morning unveiled a new board comprised of Chief Digital Officers of major marketers.
The MMA's new "CDO Board" is being chaired by Marc Speichert, the London-based CDO of consumer healthcare marketer GSK Consumer Healthcare.
The MMA said the CDO board will be focused more
on technical digital media issues that involve the "reengineering of businesses toward fully digital operations, from distribution to supply-chain reformation and from application of data to
installation of martech."
Speichert previously was a member of the MMA's global board when he was CMO of L’Oreal.
Interestingly, the MMA noted that there currently are "5,000
people with Chief Digital Officer in their title," according to LinkedIn data.
In addition to Chairman Speichert, the CDO board is comprised of:
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CDO
Board Executive Committee
Nitin Chaturvedi, Chief Digital and Technology Officer, KFC
Chris Chesebro, Chief Digital Officer, Wella
Ratnakar Lavu, Global
Chief Digital & Information Officer, Nike
Sol Rashidi, Chief Analytics Officer, Estee Lauder
CDO Board Members at Large
Firdaus Bhathena,
Chief Digital Officer, CVS Health
Eric Chaniot, Chief Digital Officer, Michelin
Brigitte King, Chief Digital Officer, Colgate-Palmolive
Yves Le Gelard, Chief Digital Officer,
ENGIE
Rob Roy, former CDO Sprint & T-Mobile
Sanjay Srivastava, Chief Digital Officer, Genpact
Barbara Martin Coppola, Chief Digital Officer, IKEA
Philip Auerbach,
Chief Digital & Strategy Officer, formerly Dunkin’ Brands
Marc Fontaine, Digital Transformation Officer, formerly Airbus