by Joe Mandese
A day after Google's top ad manager reiterated the company's decision not to replace cookies with a new consumer identifier, the digital ad industry … Read the whole story
by Joe Mandese
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer … Read the whole story
by Joe Mandese
During an IAB keynote Monday, Google's top ad manager unveiled a new initiative to leverage aggregated, anonymized data to help the ad industry identify … Read the whole story
by Steve McClellan
The GroupM agency has also hired a new talent executive who previously served at Publicis Spine. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Sunday night's Oprah Winfrey interview with Meghan and Harry was a triumph for Oprah, but not necessarily for her two subjects. Read the whole story
by Wayne Friedman
Revenue declined nearly 90% from $147.2 million to $15.7 million in Q4. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among … Read the whole story
by Joe Mandese
When it comes to advertising, American consumers are highly polarized in their behaviors, according to findings of a GWI (formerly Global Web Index) study … Read the whole story
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by Richard Whitman, Columnist
A decision is expected shortly on whether Bollore Group head Vincent Bollore will stand trial. The company has a controlling stake in Havas Group … Read the whole story
by Laurie Sullivan
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable … Read the whole story
by Wayne Friedman
CBS' "Oprah With Meghan And Harry" is the largest prime-time entertainment special in the current TV season. Read the whole story
by Wayne Friedman
In revamping new financial reporting segments for NBCU, Comcast's recast 2020 results show Peacock had a net loss of $914 million in 2020, according … Read the whole story
by Wayne Friedman
Looking at individual AVOD platforms, Hulu pulled in $653 million in advertising revenue in Q4, while Pluto and Roku Channel had $173 million and … Read the whole story
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by Wendy Davis
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety … Read the whole story
by Wendy Davis
"We strongly believe Facebook has a moral obligation to take action regarding ads that stoke aggression," the lawmakers said. Read the whole story