Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president … Read the whole story
360i CEO Jared Belsky is leaving the company to pursue other opportunities, he and the agency have confirmed. The agency issued this statement from … Read the whole story
Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) ranges that are competitive with prime-time broadcast TV, and better than digital options … Read the whole story
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. Read the whole story
The summer TV season of weird ideas and easy paydays is upon us. Read the whole story
The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad … Read the whole story
The network also expects to have a channel on WarnerMedia's HBO Max, mostly for library TV programming. Read the whole story
For the most recent two-month period (March 24-May 24), total industrywide national TV spend is at $83.2 million, producing 6.8 billion TV impressions. Read the whole story
The forecast includes targeting 65 to 75 million paid subscribers and 100 million to 120 million average monthly active users (MAUs) for free, ad-supported … Read the whole story
Given the potential conflict between trust and profit, is trusting a corporation a lost cause? Read the whole story
The changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magnite. Read the whole story
"We filed this antitrust lawsuit to put an end to Amazon's illegal control of prices across the online retail market," said Washington, DC Attorney … Read the whole story
An opt-in New York privacy bill advanced again on Monday in the state Senate, where it could soon be up for a vote. Read the whole story