January 25, 2023
Tuesday, June 1, 2021
With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improved dramatically from just three … Read the whole story
COMMENTARYWhat is the value of video content? In the case of Amazon's acquisition of MGM Studios, this particular motherlode is worth $8.45 billion. Read the whole story
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it … Read the whole story
Zambezi has promoted Grace Teng to Chief Media Officer. She’ll lead the agency’s media and analytics department. Teng joined the agency in 2018 as … Read the whole story
In another sign that American media consumption is returning to more normalized patterns, the rate of broadband data consumption for the average American household … Read the whole story
"A Quiet Place Part II" registered the best box-office results since the pandemic disrupted the theatrical movie business over a year ago, pulling in … Read the whole story
COMMENTARYIt's been a while since I've written something truly upside down. So today, as we head into the first unofficial weekend of summer, I'd … Read the whole story
- COMMENTARY
Many companies made deep cuts in staffing when the world came to a halt, and they are now paying the price. Read the whole story
The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led … Read the whole story
- COMMENTARY
With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet. Read the whole story
COMMENTARYMany brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to … Read the whole story
