by Joe Mandese
GroupM's Wavemaker unit is entering the rocky waters of the cryptocurrency market as the media agency-of-record for Coinbase, a publicly traded exchange for buying … Read the whole story
by Joe Mandese
IPG Mediabrands' Magna unit has named Elijah Harris executive vice president-global digital partnerships and media responsibility, a new position at the company that reflects … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The actor became one of TV's most beloved stars thanks to "The Mary Tyler Moore Show" and "The Love Boat." Read the whole story
by Joe Mandese
Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like the first one held last … Read the whole story
COMMENTARY
by Marianne Vita, Op-Ed Contributor
Advertisers can prepare for the shift to audience-based buying through testing and learning what works for the brand, and employing an audience-first buying strategy. Read the whole story
by Laurie Sullivan
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares … Read the whole story
by Laurie Sullivan
Twitter touts Fleets as a way for brands to be creative and reach readers in the moment. They might want to "go behind the … Read the whole story
by Wayne Friedman
The company says the initial slogan will include a line from the famed Warner Bros. movie "The Maltese Falcon": "The stuff that dreams are … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Gray TV wants OTT streamers to pay the same carriage rates as cable, satellite, telco and virtual pay TV providers. Read the whole story
by Laurie Sullivan
You & Mr Jones on Wednesday announced 2020 and Q1 2021 revenue gains that led to several new hires, including its first chief technology … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When I look at how most corporations signal their virtue, I see a lot of noise but very little signal. Read the whole story
by Tanya Gazdik
NHL All-Star and Stanley Cup Champion Alex Pietrangelo and his wife Jayne drive a Honda Odyssey minivan as their daily family hauler. Read the whole story
-
by Richard Whitman, Columnist
With mental health becoming a more public issue over the past year, given the strains of the pandemic, WPP is expanding its mental-health services … Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
Officials launched an outreach campaign by partnering with micro- and nano-influencers to broadcast public health information about the vaccines. Read the whole story
by Steve McClellan
Levy, 79, will continue to serve as Chairman of the Groupe's Supervisory Board, a role he assumed in 2017 after being succeeded in the … Read the whole story