Publicis Groupe is moving deep into retail media, announcing the acquisition this morning of CitrusAd, a SaaS platform that optimizes advertising for brands directly … Read the whole story
A year after Nielsen left the field of digital out-of-home media measurement, one of the field's highest profile suppliers, GSTV, has signed with Comscore … Read the whole story
That's a decline of 19%, to $14.9 billion, according to Pew Research Center's analysis of BIA Advisory Service. Read the whole story
The IAB Tech Lab has named Anthony Katsur CEO, replacing Dennis Buchheim, who left in May. Read the whole story
Could television win as companies save money on real estate, but must spend more on customer acquisition and advertising? Read the whole story
"Icon: Music Through the Lens" highlights a subject tailor-made for the visual medium of television. Read the whole story
"Search engines" was the No. 1 trending topic among brands in recent weeks, signaling an intent to derive insights from search efforts in order … Read the whole story
Consultant Jeff Boehme has some strong opinions about the role that research and data play in media. Read the whole story
Rising efforts around local TV stations streaming/OTT businesses continue at a steady pace -- but still far less than local advertisers invest when it … Read the whole story
Much of the gain in ad dollars in the first half of this year was due to the return of big sports TV programming, … Read the whole story
The deal is designed to showcase the games offering on the company's Discovery+ and Eurosport services. Read the whole story
Karen van Bergen will be responsible for overseeing the company's climate change and sustainability initiatives. Read the whole story