U.K.-based digital agency Brainlabs has acquired Canadian programmatic agency MediaNet as part of an expansion in North America. Read the whole story

The accreditation follows an extensive MRC audit and covers Ground Truth's location, place and visitation data sets. Read the whole story

On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based … Read the whole story

Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the type of companies that can send ads through its advertising platforms. Read the whole story

"Wearables" will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement … Read the whole story

When does a commercial load become too much of a good thing? That is a question whose answer depends on the eye of the … Read the whole story

Several vehicles were to be revealed, including the 2022 Lincoln Navigator at a press event featuring brand ambassador Jon Batiste. Read the whole story

Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting … Read the whole story

A quarter century after they were first introduced, mobile device QR codes are finally achieving mass adoption. Read the whole story

A complaint filed Tuesday echoes a states' antitrust action, requests class-action status for companies said to have been victimized by an alleged illegal deal … Read the whole story

The company said that on a proforma basis the combined company is expected to generate revenue of between $2.135 billion and $2.180 billion with … Read the whole story

The company said it now expects full-year organic growth of between 9% and 10% for 2021. The results were another strong signal that Adland … Read the whole story