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by Joe Mandese
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able … Read the whole story
by Wayne Friedman
The media company wants improved ad measurements and an understanding of diverse and dynamic consumer behaviors. Read the whole story
by Wendy Davis
"Outfront has a strong interest in preserving the historical and content-neutral manner in which the permitting of distinct types of advertising structures has long … Read the whole story
by Laurie Sullivan
Two trade associations this week announced a collaborative task force to support out-of-home media and its digital counterparts across programmatic and through omnichannel strategies. … Read the whole story
by Wendy Davis
If finalized, the deal will resolve claims that AdMob facilitated tracking for mobile game developer Tiny Lab Productions. Read the whole story
COMMENTARY
by Lisa Niemeyer, Op-Ed Contributor
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. Read the whole story
by Les Luchter
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Spending on TV accounted for $2.7 billion this year. "And the renewal rates for those TV buys are really strong," says MediaRadar's CEO. Read the whole story
by Karlene Lukovitz
T-Mobile pioneered free streaming tie-in promos with Netflix in 2017, inspiring Verizon and AT&T to launch their own streaming offers to help drive high-end … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Funnels are arbitrary lenses, invented by marketers, that are applied after the fact. They have nothing to do with how we live our lives. Read the whole story
by Richard Whitman, Columnist
David Droga Will succeed Brian Whipple as CEO in September, the digital agency has confirmed. Whipple led the digital agency, the industry's largest, for … Read the whole story
COMMENTARY
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The boost was seen in the recent earnings reports of publicly traded publishers, such as The New York Times Co., Meredith Corp. and Gannett … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers are increasingly counting on key older news viewers -- in particular the 25-54 crowd, as well as 60+ audience -- to be … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Nissan required guests to wear masks as well as provide either proof of vaccination or a negative PCR test from within 72 hours before … Read the whole story