Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming … Read the whole story
The 20-plus-year industry veteran served at Publicis Groupe for over a decade, most recently as chief strategy officer/global president of strategy and transformation at … Read the whole story
This is the second coalition this month to ask the agency to block the acquisition, which is a key part of Amazon's plan to … Read the whole story
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. … Read the whole story
Ouziel, who reports directly to Chairman-CEO Arthur Sadoun, will oversee its shared service backbone and work closely data and technology units Epsilon and Publicis … Read the whole story
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering. Read the whole story
The new three-part documentary series "Future of Work" gives a viewer much to unpack and think about. Read the whole story
The top 25 papers saw a 20% decline in weekday print circulation from a year earlier to 3.4 million in the first quarter of … Read the whole story
In an attempt to stop my doom-writing about technology, I tried a thought experiment. Read the whole story
Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences, i.e., unique … Read the whole story
Controversial one-day "Jeopardy!" host Mike Richards has also been let go from his executive producer post for that game show and "Wheel of Fortune." Read the whole story