According to the study, there are five areas where multinational marketers are struggling within their media practices. Read the whole story

Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own. Read the whole story

About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? Read the whole story

For the most part, TV's mob dramas give the impression that they are more based on each other than on actual, real-life mob business. Read the whole story

The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling … Read the whole story

The news feed connects behavior as consumers jump from one device to another. Read the whole story

It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive … Read the whole story

Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on … Read the whole story

Tinuiti launched a branding campaign that asks CMOs to rethink advertising and marketing and the way they prioritize pressing issues, from data privacy to … Read the whole story

"With more than one-third of the U.S. population living in condos and apartment buildings, it's time to take a fresh look at how exclusive … Read the whole story

The $114,600 bespoke vehicle "represents a meeting of two great British brands," per Land Rover. Read the whole story

The change will take effect in October. The Disney bundle of three services -- Disney+, Hulu and ESPN+ -- will remain at $13.99. Read the whole story

Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds. Read the whole story