by Joe Mandese
TransUnion, one of the Big 3 U.S. credit reporting services, has acquired ad technology and data giant Neustar in a deal valued at $3.1 … Read the whole story
by Joe Mandese
To date, the initiative has gotten support from ANA, 4A's, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen. Read the whole story
by Joe Mandese, Staff Writers
Aborted client pitches, PTSD, and calls to action -- ad execs weigh in on the legacy of 9/11 and how it has transformed their … Read the whole story
COMMENTARY
by Joe Mandese
9/11 was the last event of that magnitude to play out mostly in my mind via snippets of analog media. Read the whole story
by Joe Mandese
Havas Media has quietly raided a half dozen top data and analytics execs from rival agencies including Dentsu, MediaCom, Wavemaker and Zenith as part … Read the whole story
by Wayne Friedman
The game featured the Tampa Bay Buccaneers -- current Super Bowl champions -- who beat the Dallas Cowboys 31-29 in a prime-time broadcast of … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In "Y: The Last Man," a mysterious virus kills every man on Earth except one guy. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Apple is looking to the future with bigger-ticket items. Not TV sets, but $30,000 to $40,000 self-driving vehicles. Read the whole story
by Laurie Sullivan
The smart glasses can capture pictures and short videos, make calls and play music. Will this be just another shiny object for advertisers or … Read the whole story
by Wendy Davis
House Democrats are floating a proposal to allocate $1 billion to the Federal Trade Commission, to enable the agency to beef up its privacy … Read the whole story
by Laurie Sullivan
Jim Lanzone returns to media as Yahoo's CEO in an effort to jump-start the company's growth and explore strategic opportunities for the legacy internet … Read the whole story
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by Richard Whitman, Columnist
The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was … Read the whole story
COMMENTARY
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Ecommerce revenue, which includes commissions on referral traffic to online retailers, surged 82% to $17.1 million on a higher volume of transactions from a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That … Read the whole story