Havas Media has quietly raided a half dozen top data and
analytics execs from rival agencies including Dentsu, MediaCom, Wavemaker and Zenith as part of an investment in its Decision Sciences, Analytics, and MarTech Group.
The new team,
delineated below, reports to North American Chief Data Officer Mike Bregman, who
himself joined the agency from Accenture in May.
“We see three major needs in the market today," Bregman said in a statement announcing the new team, and ticking them
off:
- Ethically collecting and harmonizing the most valuable data around our clients’ customers, products, and media outcomes.
- Creating predictive and
prescriptive models to identify and optimize the most meaningful audiences and touchpoints.
- Building the most effective and efficient technology ecosystem.
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The team (pictured above), includes:
Yoo-Jin Cho, who joined as senior vice president-group director of analytics from vice president-analytics at
Publicis Media's Zenith.
Chris Chobanian, who joined as senior vice president-group director of analytics from vice president-data strategy and data analytics at PS
AI Labs.
Dana Cohen, who joined as vice president-director of analytics, from director of data science at GroupM's Wavemaker.
Vladimir
Golinder, who joined as senior vice president-martech and data consulting from senior vice president-brand assurance at Dentsu's 360i.
Sriram Padmanabhan,
who joined as senior vice president-decision sciences from managing partner of GroupM's MediaCom.
Joon Park, who joined as vice president-director of analytics from
director of analytics at FIG.