Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors … Read the whole story
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, … Read the whole story
Kathryn Spaeth, previously with Accenture, will serve as Global Chief Transformation Officer at the GroupM agency. Read the whole story
That's one of three videos in which actors discuss more than 700 chemicals prohibited as ingredients in organic food, farming and textiles. Read the whole story
Based on the popularity and staying power of the original, trying to find the next "Friends" is a great idea. Read the whole story
Asking Facebook to provide an accurate reach measure is objectively reasonable. Why then is the company's answer so smarmy? Read the whole story
Google has defeated a lawsuit by Android users who claimed the company misappropriated their cell phone data allotments by allegedly collecting app-related data. Read the whole story
The sale of Meredith Corp. to Barry Diller's InterActive Corp. will go down as one of the fastest and most spectacular turnarounds in magazine-industry … Read the whole story
The new company, dubbed Dotdash Meredith, is expected to reach an unduplicated online audience of about 175 million per month. It will combine Meredith's … Read the whole story
The agency estimated ad spending will grow by 11.6% to $309.8 billion. Read the whole story
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new … Read the whole story
MediaRadar estimates that MGM's total U.S. ad spend for "No Time to Die" will exceed $35 million by the end of October. Read the whole story