OMG unseated long-time incumbent WPP to win the French luxury brand's business. Read the whole story
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. Read the whole story
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the ad industry prepares to transition … Read the whole story
The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce. Read the whole story
Kennedy co-founded Wieden+Kennedy in 1982 with Dan Wieden. Over time the agency became one of the world's most celebrated advertising agencies. Read the whole story
But consumers in five other countries now use apps for at least five hours per day, reports App Annie. Read the whole story
The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About … Read the whole story
The top five brands by spend in September 2021 were Toyota, Chevrolet, Hyundai, Kia and Ford. Read the whole story
One survey also finds people intend to spend generously, with predictions of an 8.9% increase in sales in November and December. Read the whole story
Heinz has moved from the condiment aisle to the costume rack with a "Tomato Blood Costume Kit." Read the whole story
'The New York Times' launched a new app called "New York Times Audio," where the content will assist listeners in engaging with the latest … Read the whole story
Light readers represent the strongest growth path for mature subscription businesses in media companies. Read the whole story
Mobley comes to Zeta with more than 26 years of experience in general technology and more than 22 years of experience in marketing and … Read the whole story
The Ad Council announced today that its 67th Annual Public Service Award Dinner will honor Verizon Chairman and CEO Hans Vestberg. The event will be both … Read the whole story
Publicis Media has launched in Pakistan and agency veteran Benish Irshad has been named CEO. At 37, Irshad is said to be youngest, and … Read the whole story
With social media, friendship is now many steps removed from its physical, intimate and organic roots. It is stripped of the context in which … Read the whole story