Publicis Media has launched in Pakistan and agency veteran Benish Irshad has been named CEO.
At 37, Irshad is said to be youngest, and first female CEO of a media agency in Pakistan.
Irshad has been Chief Operating Officer at sibling agency Starcom Pakistan since November of last year.
Earlier she was head of marketing at Lotte Kolson and served for a decade at Procter & Gamble including a stint overseeing media & digital channels/customer marketing and instore/shopper engagement.
The agency’s charter client is Nestle Pakistan, which it won after a review that began in July.