by Steve McClellan
COMvergence estimates that the social media giant spent an estimated $742 million worldwide on measured media in 2020. U.S. spending totaled approximately $490 million … Read the whole story
by Joe Mandese
A 20-year entertainment industry vet, Wasserman produced the feature film "Spiderhead," starring Chris Hemsworth, which is scheduled to launch on Netflix in 2022. Read the whole story
by Karlene Lukovitz
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundamental flaws and gaps" in infrastructure that threaten to suppress CTV advertising's rapid … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"People who've opted in will no longer be automatically recognized in photos and videos," AI vice president Jerome Pesenti said in a blog post. Read the whole story
by Colin Kirkland
Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to? Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
TV's campaign to mainstream the f-word reveals itself in the title of Episode Two of Showtime's new "Dexter" sequel series. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Mir Sadat, the 'SFJ's' editor and a former official with the National Security Council, plans to start a new publication. Read the whole story
by Joe Mandese
The good news is concerns about the economic recovery and supply-chain issues are not impacting agencies. The bad news is there's not catalyst for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Neeva, an ad-free subscription-based search startup founded by former head of Google advertising Sridhar Ramaswamy, inked a deal with NewsGuard, which provides credibility ratings … Read the whole story
by
Amazon, a relative newcomer to the digital advertising market, saw growth of 50% to $8.09 billion in Q3. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Cross-training has really helped define our agency and has the potential to define any agency in today's media environment. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The metaverse is a world of our own making, where we imagine we can fix what we screwed up in the maddeningly unpredictable real … Read the whole story
by Tony Silber
The acquisition diversifies the company's portfolio, while expanding its ability to provide marketing partners with end-to-end solutions. Read the whole story
by Laurie Sullivan
Microsoft Advertising in its latest product updates focuses on automating repetitive tasks and an integration with Google, so marketers can focus on creative and … Read the whole story
by Wayne Friedman
Much of this decline was expected after a big 2020 presidential year. Read the whole story