by Joe Mandese
Hiroshi Igarashi succeeds Toshihiro Yamamoto as president-CEO. Wendy Clark remains global CEO of Dentsu International. Read the whole story
by Joe Mandese
Carat and WPP were the incumbents. Following a formal review, Havas Media Group has won the media services account for IAG's Iberia, Vueling, LEVEL … Read the whole story
by Colin Kirkland
On the heels of a former Facebook product manager's disclosures, a new study finds 58% of U.S. adults say social media harms mental health. Read the whole story
by Wendy Davis
An Austin, Texas ordinance that only allows digital billboards on an advertiser's premises doesn't "skew the marketplace for speech or suppress any ideas," a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Mayor of Kingstown" is about two brothers in a small fictional city -- one who is the mayor and the other who is a … Read the whole story
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Radio will see the biggest swing in ad prices this year as more people commute to work, lifting demand for drive-time dayparts. Radio will … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Once these brands have had "success in the small" finding the sweet spot for distinctiveness and memorability, they turn to scaled video. Read the whole story
by Laurie Sullivan
A third of social media users engage with organic content from brands regularly by clicking on ads, visiting a brand's site or purchasing products. … Read the whole story
COMMENTARY
by James Schwartz, Op-Ed Contributor
Ad spend growth comes with more complexity for the agency, creating a drag on operational efficiency and with brands leveraging power to drive down … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
California's newest version of its privacy law, slated to take effect in 2023, has some ambiguities already prompting disagreements between the ad industry and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBCUniversal is now in the process of evaluating some 80 proposals among a host of major measurement services. Read the whole story
by Laurie Sullivan
Integral Ad Science plans to launch a beta before the end of this year with one or two video publishers for CTV that will … Read the whole story
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by Steve McClellan
Media Matters Worldwide has been named media agency of record for jobs and company insights platform Glassdoor. The San Francisco-based women-owned and women-led agency … Read the whole story
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by Richard Whitman, Columnist
Based in Atlanta, the firm has made four acquisitions in the last couple of months in the analytics, ecommerce, social and digital marketing arenas. … Read the whole story
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by Laurie Sullivan
Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather … Read the whole story