Three former top Madison Avenue execs -- Colin Kinsella, Jordan Bitterman and John Seifert -- have joined the advisory board of Faveeo, a company … Read the whole story
LinkedIn is experimenting with ways that businesses on its platform can encourage open conversations around business-type products. The company is working with two early … Read the whole story
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy. Read the whole story
"We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise … Read the whole story
COMMENTARYThe show is like "Lord of the Flies" on steroids. And that's a compliment. Read the whole story
COMMENTARYWith more people self-directing their own digital journeys, keywords can offer glimpses into their minds. Read the whole story
- COMMENTARY
Day One of the ARF's "Attribution & Analytics Accelerator" conference raised as many questions on attribution modeling as it answered. Read the whole story
- COMMENTARY
Any TV show that follows the Super Bowl can get extraordinary promotion - which can carry it forward in a major way. Read the whole story
- COMMENTARY
Just as Netflix utilizes "authentic storytelling... grounded in the local culture," it is the same when it comes to telling your brand story. The … Read the whole story
Massachusetts alleges the healthcare agency group designed and deployed "unfair and deceptive marketing schemes" to help Purdue Pharma sell the highly addictive opioid OxyContin. Read the whole story
- COMMENTARY
The judge's willingness to keep even basic video zoom technology out of evidence in the Rittenhouse trial suggests it should be a preview of … Read the whole story
- COMMENTARY
The News Media Alliance, which represents most of the nation's large news organizations, on issued a statement condemning the court decisions to raise rates. Read the whole story
Surprisingly, even shows with ads based on search histories got high satisfaction ratings from 56%--although it's unclear how ratings for shows with no ads … Read the whole story
