by Joe Mandese
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines. Read the whole story
by Joe Mandese
As global media agency of record, iProspect will be responsible for media planning/buying for such iconic fashion brands as Gucci, Saint Laurent, Bottega Veneta, … Read the whole story
by Colin Kirkland
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilities. Read the whole story
by Joe Mandese
The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it. Read the whole story
by Colin Kirkland
Khaled expresses his genuine love for Pandora with three ads that will make their TV premiere Nov. 28 during BET's 2021 Soul Train Music … Read the whole story
by Wendy Davis
"People have a lot of different positions regarding net neutrality, but I support it," FCC head Jessica Rosenworcel told lawmakers Wednesday. Read the whole story
by Joe Mandese
Buckley, who joins from Dstillery, has decades of experience in both traditional and digital media sales, including top jobs at Business Insider, Time Inc., … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
"Always" respecting privacy, as well as embracing an explicit value exchange with consumers who share data that is the first-party "gold" for modeling. Read the whole story
by Steve McClellan
Roth is credited with leading a major turnaround at IPG, reorganizing operations and making major capital and M&A investments that have transformed the company … Read the whole story
by Wayne Friedman
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Staples Center. Official branding will also be placed in all venues and areas … Read the whole story
by Wayne Friedman
Roku is expected to see $7.5 billion in revenues in 2025, which is 17% lower than its earlier projections, according to MoffettNathanson. Read the whole story
by Laurie Sullivan
Luisa Bernardes has more than 21 years of experience in global integrated communication, digital media and data intelligence, most recently as chief media and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Business lessons -- especially when it comes to media -- always need to be re-learned. Remember the AOL-Time Warner debacle? Read the whole story
by Wayne Friedman
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees. Read the whole story
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by Karlene Lukovitz
Chinese CTV audiences now reachable by the platform, along with those in about 75 other countries. Read the whole story