January 25, 2023
Wednesday, December 1, 2021
The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear TV networks. Read the whole story
A PQ Media forecast cautions "variables" like the Omicron variant and global inflation could stifle growth. Read the whole story
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Lexus' Vinay Shahani, JPMorgan Chase's Tracy-Ann Lim, TikTok's Nick Tran, Mediassociates' … Read the whole story
Organizers altered "weighting structure" and instructions to jurors to "make it clear that we are rewarding creative media ideas." Read the whole story
Adults 70+ are responsible for $1.1 trillion in annual spending on consumer goods and services, says AARP's Mark Bradbury. Read the whole story
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Monks that augments its global Salesforce capabilities and expands the capabilities of its … Read the whole story
By recording the virtual drives, customers can unlock three free months of Amazon Music. Read the whole story
Market fragmentation among "walled garden" outlets is one of the biggest challenges for marketers. Read the whole story
Sellers also value trade shows, but tend to underestimate their role in creating a trusted relationship with buyers, a study finds. Read the whole story
- COMMENTARY
The more real-world experience we have with each other, the more successful we will be when it comes to truly getting into someone else's … Read the whole story
Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads. Read the whole story
WPP said the acquisition reflects ongoing investment in its commerce offering as part of its new and more focused M&A strategy to bolster capabilities … Read the whole story
The combined firms will facilitate personal content at scale in diverse channels, the company says. Read the whole story
The organization has released the results of its annual WARC Creative 100 ranking of the most creative agencies, networks and campaigns in the world. Read the whole story
S4 Capital has named Mary Basterfield as its new Chief Financial Officer effective Jan. 3, 2022. She will also join the company’s board of … Read the whole story
Chris Cuomo has been suspended because of his involvement in attempting to help his brother Andrew Cuomo combat alleged sexual misconduct issues. Transcripts from … Read the whole story
COMMENTARYThe creators of some TV shows evidently believe strongly that their own lives, no matter how mundane, make for good TV shows. Read the whole story
