by Joe Mandese
Both were executive vice presidents of the agency based in New York. They report to U.S. CEO Mike Law. Read the whole story
COMMENTARY
by Joe Mandese
At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic. Read the whole story
by Wayne Friedman
In a rapid response to what seems like a product-placement deal gone horribly wrong, video fitness company Peloton produced a TV spot. Read the whole story
by Karlene Lukovitz
After HBO's "Sex and the City" reboot killed off character "Mr. Big" with a heart attack after a Peloton workout, Peloton and Ryan Reynolds' … Read the whole story
COMMENTARY
by Joe Mandese
Since 1990, the world's population with internet access soared to 75%, while those living in a democracy fell to 32%. Coincidence? Read the whole story
by Joe Mandese
A former MediaPost columnist, he has extensive experience in ad industry marketing, including top roles at MRY, 360i and iCrossing. Read the whole story
COMMENTARY
by Ben Grinspan, Op-Ed Contributor
The tables have now turned, and extroverts are the ones who have been in need of extra cultural reconsideration. Read the whole story
by Colin Kirkland
"Featured Links" allows live streamers to add third-party links to live broadcasts without leaving the live video. Facebook is also testing "Polls" on mobile, … Read the whole story
by Wendy Davis
A Democratic lawmaker is calling on the Justice Department and Securities and Exchange Commission to investigate whether Facebook violated wire fraud and securities laws … Read the whole story
COMMENTARY
by Tom Corey, Op-Ed Contributor
As we move into 2022, we need to start thinking about how brands build trust among their customer bases, particularly in a world where … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The problem for this sitcom about a fictional carmaker is that everyone managing this presumably huge corporation is incompetent. Read the whole story
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Sellers of DOOH media need to help educate buyers about measurement and data-driven capabilities for outdoor campaigns. Read the whole story
by Karlene Lukovitz
Wallace, who stood out on Fox for his tough interviews of both Republicans and Democrats, said he was looking forward to doing a show … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Advertisers tried and failed to boycott social media platforms to force them to behave. Time to try a new approach. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In the television business, nothing is sturdier than a simple concept done well. Read the whole story
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by Richard Whitman, Columnist
Schaaf was one of several senior appointments made this week by Stagwell Media and its parent Stagwell Inc. The media operation also named Shannon … Read the whole story
by Wayne Friedman
Industry analysts were expecting $13 million for the period. Still, Twentieth Century Studios' "West Side Story" led all films for the weekend in theatrical … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The issue is twofold: messaging in commercials, as well as those green-related issues that go into producing them. Read the whole story