The disclosure follows Nielsen's decision to incorporate broadband-only homes into its universe beginning in January. Read the whole story
According to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representing BBO penetration. Read the whole story
The major goal is to simplify and streamline the existing interface by making it outcome-based, consolidating objectives and focusing on the most basic options … Read the whole story
Musicians are taking advantage of the possibilities of the new NFT technology, which may have a major impact on the future of advertising. Read the whole story
Hyundai, Qualcomm and Sony are still planning in-person press conferences. Read the whole story
Thanks to them for standing up for sexual assault victims everywhere and doing the right thing. Read the whole story
Financial-services businesses will drive the growth in local mobile advertising. Read the whole story
"The potential risks created by Big Tech's expansion into payments and financial services are notable and demand close scrutiny," Khan writes. Read the whole story
The decision was made after Microsoft and Uber, among others, pulled their financial support, leaving a funding gap. The companies used the group to … Read the whole story
We are in a different TV-video ecosystem these days. All the traditional time-shifted access points, as well as newer video on demand streaming platforms Read the whole story
The metaverse is dominating strategic marketing conversations as brands scramble to find a relevant application. Read the whole story
Which brick-and-mortar retailers are advertising the most on social heading into Christmas? BrandTotal analyzed paid-social ads from Dec. 8- Dec. 22 to find out. Read the whole story
Universal creative reporting, native ad format support and built-In GDPR consent flow are being added to the in-app bidding platform. Idil Canal, AppLovin GM, … Read the whole story