by Wayne Friedman
Some 60% of media execs say "improvements in integrated media/execution" will be the "most impactful," while 57% believe "measurement improvement on non-cookie methods" will … Read the whole story
COMMENTARY
by Joe Mandese
"Why didn't you call Donald Trump by his name?" a reporter asked Biden after his Jan. 6 speech. Read the whole story
by Todd Wasserman
The WPP agency also launched 'Into the Metaverse' in 2021, an in-depth report that outlines what the metaverse is, how it's changing people's lives … Read the whole story
by Karlene Lukovitz
Enabling users to add full-screen, custom videos and photos in tweet responses is Twitter's latest effort to better compete with TikTok and Instagram Stories. Read the whole story
by Sarah Mahoney
In a first, Twitter and ESPN are partnering on the Twitter Tribune, an actual print newspaper based on fan tweets to be distributed at … Read the whole story
by Laurie Sullivan
Spotify has introduced a podcast ad feature designed to turn awareness into action and is calling it call-to-action (CTA) cards. The ad unit launched … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
For example, "Where you stand depends on where you sit" is critical to understanding who will object to an idea, and who will support … Read the whole story
by Wayne Friedman
The service will offer deduplicated analysis of media consumption and audiences across media and screens, Comscore says. Read the whole story
by Laurie Sullivan
"For the first time with Android, we're also focused on building for other platforms, like Windows, whether it's in gaming, productivity or other areas," … Read the whole story
by Tanya Gazdik
While half of Toyota's spend was dedicated to NBC and Fox, the largest percentage of Toyota impressions were delivered by Hallmark. Read the whole story
by Tony Silber
The site fits with the Times' strategy of reaching 10 million subscribers by 2025, and its sports focus gives the Times an additional topic-oriented … Read the whole story
by
The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year. Read the whole story
COMMENTARY
by Jim Wilson, Op-Ed Contributor
As political campaigns prioritize reach and frequency, OOH offers a highly diverse and brand-safe advertising medium spanning millions of different media placements and formats … Read the whole story
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by Richard Whitman, Columnist
The firm bought the remaining 49% of digital agency Instrument it didn't already own and said the deal included a shift to a fixed … Read the whole story
COMMENTARY
by John Mergen, Op-Ed Contributor
The strides we've made over the last year, and the new opportunities they unlock, are why 2022 will be the year that we look … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Chinese company making TCL-branded TV sets will be selling 10 million smart TV sets a year, powered by Google TV or its sister … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook was hit with a lawsuit by Angela Underwood Jacobs, whose brother was was fatally shot during a 2020 protest over the murder of … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
NewsMatch, the fund-raising initiative that assists nonprofit newsrooms, raised $12 million in 2021. The 300 participating newsrooms marks a 15% increase from NewsMatch 2020. Read the whole story
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by Laurie Sullivan
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange. Read the whole story