by Joe Mandese
A new "pay-with-change" ad model will require sponsors to be certified as promoting gender equality and will only carry ads that do the same. Read the whole story
by Steve McClellan
The enhanced MMI will continue to be led by CEO Maggie Malek. Barry Lowenthal, who led Media Kitchen, assisted with the transition and has … Read the whole story
by Wayne Friedman
The event, planned for May 16, will be "reimagined" to include entertainment, sports, news and streaming content and will focus on measurement, creativity and … Read the whole story
by Laurie Sullivan
More than 450 scientists called on ad agency and PR executives to drop clients that are marketing and selling fossil fuel and to stop … Read the whole story
by Joe Mandese
She succeeds Benjamin Jankowski who is retiring from Mastercard. Read the whole story
by Colin Kirkland
Snapchat says 88% of the drug-related content it discovers on its platform is proactively detected using AI, and the remainder is reported by users. Read the whole story
COMMENTARY
by Joe Mandese
The need to live and work more from home contributed to a 40% increase in fixed internet speeds in the U.S., more than twice … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The positioning of a new ABC drama series as a work descended from Charles Dickens, John Steinbeck and John Ford raises great expectations. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Broad, location-based targeting and contextual ads are the exceptions. Read the whole story
by Wendy Davis
A Democratic bill introduced this week that would outlaw many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from … Read the whole story
by Karlene Lukovitz
Creators can set their own monthly prices for content like exclusive Lives and Stories. Read the whole story
by Todd Wasserman
The company has confirmed the departure and TikTok's global chief operating officer Vanessa Pappas will fill in for Tran until the company finds a … Read the whole story
COMMENTARY
by Kevin Ryan
Masks have one purpose and one purpose only: to prevent pathogens from entering and exiting your body. Full stop. Read the whole story
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by Steve McClellan
Cincinnati-based agency Empower has appointed Brett Mowry senior vice president of Intelligence. Prior to Empower, Mowry held leadership positions across several global marketing … Read the whole story
by Steve McClellan
Tim Irwin was previously CEO of the agency's EMEA region and is succeeded in that role by Ryan Storrar. Read the whole story
COMMENTARY
by Seth Ulinski, Op-Ed Contributor
Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the … Read the whole story
by Wendy Davis
Facebook users are asking a federal appellate court to revive claims that the company's former ad-targeting options violated discrimination laws by allowing advertisers to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Still, the challenge I see with NFT music is exactly how and where to listen to it. Read the whole story
by Karlene Lukovitz
T-Mobile is reassuring customers on promotional plans that their free Netflix services will continue. Read the whole story
by Steve Ellwanger
In walkup to its first Super Bowl appearance in 17 years, Lay's campaign combines potato farming with limited-edition, NFL-themed packaging. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The newspaper will operate as an independent nonprofit subsidiary of Chicago Public Media, separate from WBEZ, but sharing content across channels. Read the whole story