by Wayne Friedman
The VAB report this week cited undercounting with out-of-home TV viewing and made references to the MRC making an "adjustment factor" in linear TV … Read the whole story
by Steve McClellan
The personal care products marketer spends an estimated $30 million on measured media in the U.S. including $10 million earmarked for online, according to … Read the whole story
by Joe Mandese
Ad revenues are embedded as part of its App Store "services," which reached a record $19.5 billion for the quarter. Read the whole story
by Steve McClellan
Avin Narasimhan worked PHD for seven years and before being promoted to the top strategy post a year ago was U.S. head of communications … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Scammers could easily use the tools available to advertisers on social media platforms to systematically target people with bogus ads based on personal details … Read the whole story
by Richard Whitman, Columnist
The idea is to bring more humor and just plain fun to brand advertising -- qualities in short supply now, says Integration founder Colt. Read the whole story
by Todd Wasserman
Among the first co-produced programs is "Inside the Black Box," which is set to premiere on the Crackle streaming service in February. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The show's unwieldy title, "The Woman In the House Across the Street from the Girl in the Window," makes it seem like a satire. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For example, Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes. Read the whole story
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by Colin Kirkland
Facebook Messenger today announced the rollout of in-app, end-to-end encrypted group chats and calls. Attempting to rival Snapchat, Messenger is adding a security feature … Read the whole story
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by Laurie Sullivan
While search and social advertising remain strong, slow growth for both is expected when companies report Q4 2021 earnings. Paid-search ad spend overall rose … Read the whole story
by Laurie Sullivan
Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data … Read the whole story
by Wayne Friedman
Of Discovery's 556 shows, 433 TV show titles were released in 2021 with 123 in production. Read the whole story
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by Karlene Lukovitz
The reporting platform now enables media quality measurement for campaigns with CTV data based on device, app, channel, genre, content category and rating, subject … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The initiative enhances transparency for event producers, exhibitors and event-platform vendors. Read the whole story
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by Wendy Davis
Advocacy groups are urging lawmakers to move forward with a bill endorsed by the Network Advertising Initiative that would restrict government agencies' ability to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms have found a way to live with the new privacy restrictions, and even say their business has improved, Best SEO Companies reports. Read the whole story