She will focus on the 'intersection of culture, people and brands." Read the whole story
Pinterest has rolled out Try On for Home Decor in the U.S., allowing shoppers to "try before they buy" various home-based items via AR. … Read the whole story
In her new role, she will work closely with GroupM's Wavemaker, Mindshare, MediaCom, Essence and m/SIX. Read the whole story
Roku claims its OneView is the first ad-buying platform to enable Nielsen guarantees across TV streaming platforms. Upfront advertisers in OneView will now have … Read the whole story
COMMENTARYThis new show coming to Amazon this week brings real, pulse-pounding action to television in a way that has rarely been seen before. Read the whole story
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story
The destination provides fans with highlights, game recaps, and original series and gives advertisers the ability to reach consumers who tune in to the … Read the whole story
Google's YouTube banned Bongino last month, after repeated violations of its COVID misinformation policy. Read the whole story
Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July. Read the whole story
- COMMENTARY
Future success in email marketing should be defined by deeper actions that drive business outcomes, not simply performance dictated by opens. It is imperative … Read the whole story
TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component … Read the whole story
"Apple's anticompetitive policies increase consumer costs; reduce consumer choice; reduce the quality of the consumer experience; and reduce innovation," Consumer Federation of America, Match … Read the whole story
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RFPs can be a waste of time, money, and energy with very little payoff overall: In 2020, RFP-related sales revenue dropped by 6% along … Read the whole story
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Many users may feel they can get news content via their cable or telecom service. So how will CNN+ draw them in? Read the whole story
After Neil Young pulled his music from the platform in protest of Joe Rogan spreading COVID vaccine misinformation, Joni Mitchell and Nils Lofgren followed … Read the whole story
