Amazon disclosed its annual ad revenue for the first time Thursday, reporting Q4 2021 and full-year earnings. Advertising gives Amazon twice the revenue vs. … Read the whole story
Burger King is also reassessing creative duties, handled by David. Horizon Media is the media AOR for RBI which also includes Tim Horton's and … Read the whole story
Snap's direct-response advertising has recovered faster than expected, CFO Derek Andersen reported. Read the whole story
CEO Ben Silbermann said the company will double down on its investments in the successful Idea Pins feature. Read the whole story
This week, the commercial load on "Resident Alien" was so extreme that it became near impossible to watch. Read the whole story
Live-streaming service Twitch announced a partnership Wednesday with independent music-licensing firm Merlin, which aims to create a dedicated support network between members and artists. Read the whole story
The IAS study found nearly half of social media users surveyed said they had an "unfavorable view of brands" whose ads appear in that … Read the whole story
Hayley Comunale and Megan Fediuk join from Dentsu and Xplor, respectively. Read the whole story
Indiana Senate Bill 358 would allow consumers to learn what personal information about them is held by companies, request its deletion, and opt out … Read the whole story
Do you just exclude all viewing events when the channel didn't change at all in three hours? Read the whole story
"The reality is that Meta, particularly Facebook, has a young-people problem," analyst Jasmine Enberg told "Marketing Daily." Read the whole story
For Jeep, a big jump in spending was fueled by a greater investment in NFL advertising, per iSpot.tv. Read the whole story
Something's badly broken in the relationship between news organizations and the monopolistic tech platforms. Read the whole story
Samba TV's research found that 97% of linear TV ad budgets in Q4 reached just half of linear TV viewers (55%), and only 3% … Read the whole story
IPG CEO Philippe Krakowsky helped close out this week's Decisions 2022 conference in a fireside chat session with 4A's CEO Marla Kaplowitz. Read the whole story
Kasprzycki is tasked with driving growth in the region, finetuning its strategy and positioning and devising new talent programs. Read the whole story
The Senate Judiciary Committee on Thursday advanced a bill that could transform the app marketplace by imposing new restrictions on Apple and Google. Read the whole story